Let the moving image lead.
ROLL / Style guide v1.0Back to studio
ROLL
A confident, cinematic identity built from open type, hard grids and blocks of colour. The work stays louder than the interface.
01 / Principles
Simple rules. Strong frames.
Direct, rhythmic, never decorative.
Structure creates room for surprise.
02 / Colour
Flat, vivid and intentional.
Ink#11110F
Paper#F2F0E8
Electric blue#3E4EE7
Acid#D6FF00
Signal#E84B27
CTA neon orange#FF5C00
03 / Typography
Close enough to feel designed. Open enough to breathe.
Display / Geist 520 / −3.5%First frame. Lasting image.
Poster / Geist 800 / −4%CUT
Body / Geist 400 / 0%ROLL designs title sequences that establish the world of a film before the first scene begins.
Utility / Geist Mono 500 / +8%Series titles / 01:14 / Sound on
04 / Components
Quiet controls. One unmistakable action.
05 / Motion
Move with editorial rhythm, not interface flourish.
ROLL
Use hard cuts for words and slow drift for fields of colour.
Primary loop: 6 seconds. Ambient drift: 7–9 seconds.
Always provide a reduced-motion state. Never animate body copy.
06 / Voice
Short sentences. Precise verbs. No agency fog.
Lead with what the audience will feel or remember.
Say “we design and direct” rather than “we offer creative solutions.”
Credit collaborators clearly. Let the work prove the claim.